On-page SEO
On-page work is the part of SEO you can see. We map demand to URLs, rewrite the pages that matter commercially, and fix the structural problems that keep good content from ranking. Every change is logged, and every page is measured against enquiries rather than positions.
Week one
Every commercial query is mapped to exactly one URL. Where two pages compete for the same intent we merge them and redirect, rather than leaving Google to choose for you.
Template and page level
Titles and metas are rewritten at template level first, so a range of two thousand products improves in one release, then by hand on the pages that carry the revenue.
Where most sites leak
A deliberate linking model, not a plugin. Authority is routed from the pages that already earn links to the pages you want to sell, with anchor text written rather than generated.
Current spec only
Schema written to the current specification and validated, so eligibility for rich results is real rather than theoretical, and nothing is marked up that does not appear on the page.
Demand mapped to URLs, competing pages identified and merged.
Pages ordered by commercial value, agreed with your team.
Templates first, then the pages that carry the margin.
Changes released with your developers and logged by date.
Assisted revenue and enquiries, not positions alone.
Forty pages, delivered as a document you keep.
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