On-page SEO

The pages that carry your margin, rewritten to rank and to sell

On-page work is the part of SEO you can see. We map demand to URLs, rewrite the pages that matter commercially, and fix the structural problems that keep good content from ranking. Every change is logged, and every page is measured against enquiries rather than positions.

See plans and prices
01

Demand and URL mapping

Week one

Every commercial query is mapped to exactly one URL. Where two pages compete for the same intent we merge them and redirect, rather than leaving Google to choose for you.

  • Query to URL map for the whole site
  • One intent per page, enforced
  • Cannibalisation audit and merges
  • Thin and duplicate page clean-up
  • Gap list against four competitors
  • Priority order set by margin, not volume
02

Titles, headings and copy

Template and page level

Titles and metas are rewritten at template level first, so a range of two thousand products improves in one release, then by hand on the pages that carry the revenue.

  • Title and meta rewrites, template and page
  • Heading hierarchy corrected
  • Commercial copy rewritten by a specialist
  • Range, category and location templates
  • FAQ and supporting content where it earns clicks
  • Tone checked against your sales team
03

Internal linking

Where most sites leak

A deliberate linking model, not a plugin. Authority is routed from the pages that already earn links to the pages you want to sell, with anchor text written rather than generated.

  • Site-wide internal linking model
  • Anchor text written by hand
  • Hub and supporting page structure
  • Orphan and deep page recovery
  • Breadcrumb and navigation review
  • Pagination and faceted URL rules
04

Structured data and snippets

Current spec only

Schema written to the current specification and validated, so eligibility for rich results is real rather than theoretical, and nothing is marked up that does not appear on the page.

  • Product, service and organisation schema
  • Breadcrumb and FAQ markup
  • Validation in Search Console
  • Open Graph and social previews
  • Rich result eligibility tracked monthly
  • No markup for content users cannot see

How the work runs

01

Map

Demand mapped to URLs, competing pages identified and merged.

02

Prioritise

Pages ordered by commercial value, agreed with your team.

03

Rewrite

Templates first, then the pages that carry the margin.

04

Ship

Changes released with your developers and logged by date.

05

Measure

Assisted revenue and enquiries, not positions alone.

Book the audit. Decide afterwards.

Forty pages, delivered as a document you keep.